Marketing Principles & Concepts Quizzes & Practice Questions
Marketing Information Systems
A Marketing Information System (MIS) is designed primarily to ______. Support marketing decision…
Marketing Research Basics
Primary data are collected ______. Decades earlier From existing published sources For the specific…
Holistic Marketing Concepts
Which pillar of holistic marketing focuses on building long‑term mutual value with customers?…
Ethics & Social Responsibility
The triple bottom line includes profit, planet, and ______. Performance Politics People Processes…
Globalisation & Glocalisation
Glocalisation balances global efficiency with local ______. Dumping Vertical integration Patent…
Blue Ocean vs Red Ocean
Blue Ocean Strategy focuses on creating ______. Price wars Incremental cost reductions Higher…
Service Quality Gaps
SERVQUAL’s reliability dimension measures the ability to perform the promised service ______. With…
Experiential Marketing
Experiential marketing seeks to engage consumers through ______. Mass mail flyers Static billboards…
Value Proposition Fit Test
Which framework is commonly used to align customer jobs, pains, and gains with product features?…
Pricing & Elasticity Basics
Price elasticity > 1 (absolute value) indicates demand is ______. Inelastic Elastic Perfectly…
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