Crisis Communications

Crisis Simulations: Designing Table-Top Exercises

Table-top exercises expose gaps in roles, timing, and approvals before a real incident hits. Use injects, a master scenario events list, and evaluators to stress-test decisions and comms flows.

What planning artifact structures scenario flow in a table-top exercise?

A list of vendor invoices

A random list of hypothetical questions

A social media calendar

A Master Scenario Events List (MSEL) with timed injects and expected actions

The MSEL sequences events and prompts, enabling evaluators to observe decisions against objectives.

Who should run the exercise to keep play realistic and on-schedule?

The CEO acting as both player and judge

Only legal counsel, to control messaging

A controller/facilitator team separate from participants, with evaluators capturing observations

Any volunteer from the audience

Clear roles prevent conflict of interest and ensure disciplined timing and data capture.

Which objective style best fits professional simulations?

Only financial KPIs

Entertainment-focused goals for morale

Specific, measurable objectives tied to decision speed, accuracy, and coordination

Vague goals like ‘do better at crisis’

Measurable objectives enable meaningful evaluation and post-exercise improvement.

When designing injects, what raises realism without leaking PII or secrets?

Publish internal chat logs to the public

Rely only on verbal prompts

Use redacted-but-realistic artifacts (emails, posts, dashboards) with fictionalized data

Use actual customer records to ‘raise the stakes’

Realistic props aid immersion; fictionalized data prevents privacy or security breaches.

Which element strengthens cross-functional decision-making practice?

Skipping approvals to move faster than reality

Letting each team improvise processes

Rehearsing approval paths with time-boxes and backup approvers

Extending timelines to avoid pressure

Practicing real constraints hardens the system against bottlenecks during incidents.

What should be captured immediately after the exercise for learning?

Only a score out of 10

An after-action review with findings, owners, and deadlines for fixes

A celebratory post on social media

An anonymous survey with no actions

Structured lessons with owners and due dates convert practice into improvement.

What signal indicates an exercise needs market-specific variants?

Different regulatory disclosures and language requirements across regions

A competitor’s unrelated campaign

Time-zone differences alone

Personal preferences of a single executive

Material differences in law or impact warrant localised scenarios and roles.

Which data is most useful for evaluating communication performance in the exercise?

Total number of emails sent

Length of the press release

Likes on internal posts

Time to first statement, accuracy against verified facts, and cadence adherence

Speed, accuracy, and cadence map directly to external outcomes in real crises.

What common failure mode do injects specifically test for?

Font choices in slides

Breakdowns at handoffs between Legal, PR, and Operations

Calendar colour-coding issues

Disagreements about lunch options

Handoffs are where misalignment and delays most often appear under pressure.

How often should core teams run table-top exercises for high-severity risks?

Only after a severe real incident

Once per decade to avoid fatigue

At least annually, with additional drills after major changes in products or leadership

Every week regardless of resources

Regular practice keeps skills current and adapts to evolving risks and org structure.

Starter

Build your core skills: message discipline, realistic drills, and consistent internal cascades.

Solid

Strong fundamentals—tighten timing, localisation, and evidence-backed updates.

Expert!

Excellent command—your spokes, drills, and cascades are battle-tested.

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