Master how Google Ads’ data-driven attribution evaluates clicks and video engagements across networks. Avoid eligibility, implementation, and reporting traps that distort optimization.
Which interactions does Google Ads’ data-driven attribution consider when assigning credit?
Clicks on Search and Shopping but not YouTube
Only last ad clicks on Search campaigns
Impressions only from Display and Demand Gen
Clicks and video engagements across Search, Shopping, YouTube, Display, and Demand Gen
For some conversion actions, what 30‑day volume keeps DDA eligible after activation?
No ongoing volume is required once enabled
At least 3,000 ad interactions and 300 conversions
At least 2,000 ad interactions and 200 conversions
At least 200 ad interactions and 2,000 conversions
What initial 30‑day volume can be required for some conversion actions to switch to DDA?
15,000 clicks and 600 conversions on Search
No thresholds exist for any conversion action
1,000 interactions and 100 conversions
3,000 ad interactions and 300 conversions
In 2025, what is the default attribution model for new Google Ads conversion actions?
Last click
Time decay
Data‑driven attribution
Position‑based
Which YouTube interaction type is treated as an attribution event alongside clicks?
Muted impressions only
Skips within the first five seconds
Autoplay impressions on the homepage
Engaged views from video ads
Which operational change in 2025 can affect accurate offline conversion attribution if missed?
Using auto‑tagging instead of manual UTM naming
Enabling enhanced conversions for web
Switching all campaigns to Performance Max
Including the ‘conversion_environment’ field in Offline Conversion Import by the deadline
Where do you evaluate DDA’s impact without permanently changing your model?
Export raw logs and hand‑score paths
Change the attribution model and wait 90 days
Use attribution/model comparison reporting before committing to changes
Only compare by last‑click in campaign tables
What happens if a DDA‑eligible conversion action drops below Google’s ongoing volume guidance?
All account conversions revert to first‑click
Nothing changes; DDA persists indefinitely
It may lose DDA eligibility for that action until volume recovers
Google pauses all bidding strategies automatically
Which statement best reflects DDA’s scope versus GA4?
DDA in Google Ads assigns credit to Google Ads interactions and can include GA4 conversions
DDA in Ads is limited to Search and excludes YouTube
DDA only works inside GA4 and excludes Google Ads data
DDA requires GA360 to function
Why is last‑click often a pitfall for optimizing automated bidding in 2025?
It ignores conversions from Shopping entirely
It overwrites revenue values in Google Ads
It can undercredit upper‑funnel and YouTube touches that Smart Bidding uses for predictions
It double‑counts Display impressions by default
Starter
Good foundation—review gaps and retry the quiz to solidify control.
Solid
Strong grasp—tighten edge cases and advanced configurations.
Expert!
Excellent—ready to scale and teach others.
