Master how private marketplace deals actually flow through Google’s stack. Understand what DV360 can do with deal IDs—and what Google Ads cannot.
Which Google platform lets buyers activate publisher PMP/PG via a negotiated deal ID?
Google Tag Manager
Google Ads UI (Search/Display)
Merchant Center
Display & Video 360 (DV360)
In DV360, where do you manage and configure accepted deals in the interface?
Partners › Basic details
Campaigns › Insertion orders
Inventory › My inventory
Audiences › Segments
Programmatic deal types commonly supported in DV360 include which set?
Open auction only
Skippable-only YouTube placements
Remnant RTB only
Private auction, Preferred deal, Programmatic Guaranteed
Can third‑party publisher deal IDs be targeted directly in the Google Ads UI?
Yes—add in Google Ads under Assets
Only via Merchant Center feeds
No—use DV360 for deal ID activation
Only with Smart Bidding enabled
What property of a DV360 external deal ID is enforced across products?
It auto‑expires after 30 days
It can be shared across exchanges freely
It changes every billing cycle
It must be unique (not re‑used)
After a DV360 deal is created and an order exists, can you switch it to a different partner ID?
Yes—once per quarter
Only if the seller reissues the same ID
Yes—if both are under the same advertiser
No—the partner association cannot be changed
Which scenario requires DV360 instead of Google Ads to lock CPMs in advance with guaranteed delivery?
Search brand campaign
Standard Display campaign on GDN
Programmatic Guaranteed on premium CTV inventory
Dynamic Search Ads with page feeds
A publisher warns that manual PMP uploads in DV360 are being deprecated. What’s the impact for buyers?
Switch to Smart Shopping
Create RSA in Google Ads instead
Use the platform’s direct/auto deal sync; avoid manual uploads
Move deals to AdSense
You’ve negotiated a PMP with a publisher and received a deal ID. What’s the next DV360 step to make it eligible for line items?
Accept/activate the deal, then target it in a line item
Upload it via Merchant Center promotions
Paste the ID in Google Ads keyword editor
Attach it to a GA4 audience
Which statement best contrasts Google Ads and DV360 for private marketplace buying?
DV360 is search‑only; Google Ads is programmatic
Only Google Ads can buy CTV via PMPs
Google Ads lacks native PMP/PG deal ID targeting; DV360 handles those buys
Both platforms target PMPs identically
Starter
Good start. Review DV360 vs. Google Ads roles and how PMPs/PGs use deal IDs.
Solid
On track. Tighten knowledge of deal lifecycle: accept, target, and troubleshoot syncs.
Expert!
Excellent. You can architect PMPs/PGs end‑to‑end and explain why Google Ads can’t use deal IDs.
