Who popularized the Diffusion of Innovation theory?
Everett Rogers
Michael Porter
Philip Kotler
Clayton Christensen
Early majority typically constitutes roughly ______% of adopters.
34
2.5
16
13.5
Innovators make up about ______% of the population in Rogers’ model.
34
2.5
50
13.5
The last group to adopt an innovation is called ______.
Laggards
Early adopters
Early majority
Late majority
Which characteristic of innovation refers to its compatibility with existing values?
Compatibility
Complexity
Trialability
Observability
Relative advantage is the degree to which innovation is perceived as ______.
Better than the idea it supersedes
Non‑observable
Difficult to understand
Hard to trial
The point at which an innovation reaches critical mass is often called the ______.
Baseline
Tipping point
Inflection point
Decline stage
Early adopters are important because they act as ______ to later groups.
Opinion leaders
Non‑adopters
Late majority
Laggards
Trialability affects adoption because it allows potential adopters to ______.
Experiment with innovation on a limited basis
Avoid innovation altogether
Observe others using it
Make the innovation more complex
Complexity in innovation diffusion relates to how ______ an innovation is to understand and use.
Difficult
Beneficial
Compatible
Observable
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