Google Ads Interview Questions
YouTube Brand Lift Studies: Reading the Charts
Read Brand Lift charts like a researcher, from confidence bands to certainty-of-lift. Know when a…
Navigating Limited Data Thresholds in Search Terms
Search terms reporting is changing as privacy thresholds evolve. Learn practical workflows to…
Budget Pacing with Shared or Campaign Caps
Control spend with shared budgets or isolated campaign caps. Understand overdelivery and when to…
Using Google Tag for Server-Side Tracking
Route measurement via a server container for performance and governance. Connect the Google tag, set…
First-Party Data Onboarding via Enhanced Conversions
Onboard first‑party data with enhanced conversions for higher match rates. Use Data Manager, proper…
Incrementality Testing with Ghost Bids
Build true control groups with ghost bidding instead of PSA holdouts. Design clean experiments that…
Creative Automation in YouTube Shorts Ads
Scale Shorts with vertical‑first, social‑native creative. Use automation and reporting to iterate…
Offline Conversion Import: CRM Hygiene Tips
Turn CRM data into reliable Offline Conversion Import signals. Harden hashing, identifiers,…
Deal IDs in Display & Video 360 vs. Google Ads
Master how private marketplace deals actually flow through Google’s stack. Understand what DV360 can…
Negative Keyword Sculpting in a PMax World
Get control over Performance Max by sculpting queries with the right exclusions. Learn limits,…
