Meta Ads Interview Questions
Dynamic Image Templates: Automating Social Proof
Catalog and feed ads can now add frames, overlays and dynamic text without manual design work. Check…
Frequency Capping in a Performance-Max World (Meta)
Meta offers frequency controls via Reservation and, increasingly, Target Frequency options in select…
Brand Suitability Filters for Reels Inventory
Reels now sits inside Meta’s brand safety and suitability framework with inventory filters and…
Edge Conversion Modeling with CAPI Signals
Modeled conversions depend on the quality and match rate of the signals you send via Pixel and CAPI.…
Data-Driven Attribution vs. Incrementality Lift
Meta’s newer Incremental Attribution focuses on causal lift, while standard attribution assigns…
EU Political Ads in the EU: Advertiser Implications
Know the practical consequences of Meta’s EU suspension of paid political and social‑issue…
Meta Shops: Checkout Deprecation & Website…
Shops are moving from native checkout to website checkout across Facebook and Instagram. Test your…
Advantage+ Campaign Experience: Opportunity Score…
Meta is rolling out a streamlined Advantage+ campaign experience with Opportunity Score. See if you…
Ghost-Bid Lift Tests: Measuring True Incrementality
Design clean control groups without wasting budget on PSA impressions. Use ghost-bid lift tests to…
Click-to-Message Ads: New Placement Best Practices
Turn curiosity into conversations by optimizing messaging entry points and follow-ups. Use…
