Experiential marketing seeks to engage consumers through ______.
Mass mail flyers
Static billboards
Price discounts alone
Multiple senses and emotions
Which of the five human senses is typically targeted with ambient music in retail stores?
Taste
Smell
Touch
Hearing
Schmitt’s Strategic Experiential Modules include Sense, Feel, Think, Act, and ______.
Relate
Reward
Share
Taste
A pop‑up tasting station for a new beverage primarily engages the sense of ______.
Taste
Sight
Touch
Hearing
Experiential designs that encourage social media sharing aim to amplify the ______ component.
Cost
Relate
Price
Sense
Touchpoints such as product texture or packaging materials engage the sense of ______.
Sight
Smell
Touch
Hearing
The smell of baking bread in a supermarket is an example of ______ marketing.
Guerrilla
Permission
Price
Scent
Which experiential metric measures the extent of emotional arousal during an event?
Inventory turnover
Gross margin
Click‑through rate
Affective response
Virtual reality demos at trade shows are intended to create ______ experiences.
Impersonal
Transactional
Immersive
Price sensitive
An experiential campaign that invites consumers to co‑create content represents ______ marketing.
Interruptive
Participatory
Static
Traditional
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