Marketing Principles & Concepts Interview Questions & AnswersMarketing Foundations Interview Questions & Answers

Extended 7 Ps for Services

Which additional 'P' addresses the human actors who deliver and perform a service?

Promotion

Process

Physical evidence

People

Queue management systems in a bank are chiefly part of which extended 'P'?

Process

Product

Price

People

Ambient factors like décor, signage, and cleanliness reflect which 'P'?

Product

People

Place

Physical evidence

Including self‑service kiosks in a fast‑food restaurant is primarily a ______ decision.

Price

Promotion

Process

People

Uniforms that convey professionalism and brand identity fall under which 'P'?

Physical evidence

Promotion

People

Price

The blueprint of steps customers go through when opening a bank account is known as the service ______.

Product

Physical evidence

Promotion

Process

Providing certificates of hygiene rating displayed at a spa contributes to which 'P'?

People

Physical evidence

Product

Promotion

Training frontline employees in empathy and active listening addresses which 'P'?

People

Place

Price

Process

Scripts used by customer‑service agents contribute primarily to the ______ dimension.

Process

Physical evidence

Product

Price

The tangible cues that reassure customers of service quality belong to ______.

Promotion

Price

Process

Physical evidence

A spa introducing aromatherapy scents in its lobby is an example of managing which 'P'?

Place

Physical evidence

Product

People

Employee empowerment policies in hotels primarily influence which extended 'P'?

Process

People

Price

Product

Standard operating procedures (SOPs) ensure consistency and belong to which 'P'?

Process

People

Place

Promotion

Customer testimony displays at a law firm’s reception contribute to ______ as a marketing mix element.

Product

Process

People

Physical evidence

In services marketing, which 'P' often becomes the most difficult to imitate by competitors?

Product

Price

Place

People

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Diving into Extended 7 Ps for Services Interview Questions helps you understand how people, processes, and physical evidence shape service delivery. Begin with our service marketing principles & concepts interview questions to revisit the framework behind the extra Ps. Then quiz yourself with the Marketing 101 core definitions interview quiz, refine your messaging through the positioning statement formula interview questions, and explore value measurement with the brand equity models interview MCQs. Working through these interview questions will give you the confidence to discuss the extended 7 Ps in any service context.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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