Use server‑side signals to raise match quality and measurement fidelity.. Strengthen lead optimization by expanding compliant customer parameters..
On Meta, first‑party lead data is sent with the Conversions API and scored via Event Match ______.
Quality
Quota
Queries
Queue
CAPI lets you send server events; Event Match Quality reflects how well your customer info matches Meta accounts.
Improving lead match often requires hashing and sending customer info like email and ______.
timezone
referrer
phone
browser
Passing more identifiers (email, phone, location) raises match rates and helps optimization.
To avoid double‑counting when using pixel and CAPI, include a shared ______ on both events.
pixel_key
utm_id
user_ref
event_id
Meta deduplicates using event_name plus an event_id value that matches between browser and server events.
Event Match Quality can be viewed in Events Manager at the ______ level.
page
campaign
event
domain
Events Manager displays EMQ for each standard or custom event so you can troubleshoot missing parameters.
CAPI supports server events from sources such as websites, apps, offline and ______ systems.
DNS
CDN
CRM
DSP
Meta documents multiple sources for server events, including CRM and offline pipelines for leads.
Formatting identifiers to spec (e.g., lowercased, trimmed) helps Meta successfully ______ them.
encrypt
host
compress
match
Clean, well‑formatted parameters increase matching accuracy and lift EMQ scores.
When consented leads submit forms, you can enrich server events with city, state and ______ code.
bank
tracking
postal
carrier
Geographic fields are valid customer information parameters that can improve matching when available.
A common pitfall is sending only Purchase via CAPI; for lead programs, also send the ______ event.
Like
Scroll
View
Lead
Passing the Lead event from server side gives optimization signals earlier than downstream purchases.
For stable measurement, test CAPI changes using A/B or holdout and monitor a single primary ______.
TTL
KPI
CIDR
IP
Use controlled tests and a predefined KPI like cost per qualified lead to separate signal quality from noise.
Passing more valid identifiers usually increases EMQ and can improve cost per lead by aiding ______.
optimization
crawling
indexing
rendering
Higher EMQ gives the delivery system better signals, which supports optimization for lower CPL.
Starter
Build your foundations for this topic.
Solid
You understand the core mechanics; refine the edges.
Expert!
Outstanding command—apply at scale.
