Meta offers frequency controls via Reservation and, increasingly, Target Frequency options in select auction setups. See if you know where to find them, what they do and their limits.
Reservation buying offers fixed CPM planning plus control via frequency cap or ______ frequency.
random
burst
target
linear
In Reservation, advertisers can choose frequency cap or target frequency to manage repetition.
In 2025, Meta began exposing Target Frequency in auction campaigns when using the ______ objective to maximize reach.
Catalog
Sales
Leads
Awareness
Trusted practitioners reported Target Frequency availability for Auction with Awareness maximizing reach.
Target Frequency sets an average exposures goal per week; Frequency Cap sets a hard ______.
bid
minimum
maximum
budget
By definition, cap is a hard ceiling while target aims for an average delivery level.
A common restriction for Target Frequency in auction is needing a lifetime budget and a campaign length of at least ______ days.
5
3
2
7
Rollout notes indicate lifetime budgets with 7‑day minimums for Target Frequency in auction.
If you need guaranteed pacing toward a specific reach and repetition, choose ______ buying.
Auction
Boosting
Traffic
Reservation
Reservation (formerly Reach and Frequency) provides predictability with fixed CPMs and frequency controls.
Under Reservation, Meta documentation lists a default cap of two impressions per ______ days unless changed.
five
three
ten
seven
Glossary pages cite a default of two per seven days, adjustable by the buyer.
Frequency cap/target options are most exposed for Awareness and Engagement; they are not standard for pure ______ optimization.
video
reach
Sales
recall
As of 2025, awareness/engagement see the most explicit frequency controls; sales optimization emphasizes conversions.
To locate Target Frequency in auction, open the ad set, choose Awareness and the performance goal to maximize ______ of ads.
clicks
value
reach
thruplays
UI walkthroughs show the control surfacing with Awareness and the maximize reach performance goal.
When frequency is too high with declining results, rotate creatives or broaden placements before raising the ______.
cap
pixel
UTM
COGS
Best practices advise creative rotation and placement breadth to manage fatigue before loosening caps.
If you must guarantee spacing between exposures, use cap; if you prefer average delivery around a level, use ______ frequency.
even
target
random
daily
Cap guarantees a ceiling and spacing; target frequency aims for an average level over time.
Starter
Review where frequency controls live and how target vs cap differ.
Solid
Nice—match buying type to control needs and avoid fatigue through creative rotation.
Expert!
Mastery—plan predictable reach with Reservation and steer averages with Target Frequency.
