Last‑click attribution often over‑values ______.
CTV prospecting
Podcast impressions
Upper‑funnel display
Brand search
Brand terms often appear last in path.
A core issue with last‑click is inability to measure ______.
Clicks
Sessions
Incrementality
CTR
It reports credit but not causal lift.
Cross‑device journeys break last‑click because ______.
Cookies persist
Final click may occur on different device unlinked
IP stable
GA4 deduplicates
Device fragmentation hides earlier touches.
Starter
Review the basics and retry.
Solid
Good job—polish the nuances for mastery.
Expert!
Excellent understanding.
