Clarify when to use location assets versus radius targeting for truly local intent. Set up hyperlocal reach without sacrificing relevance in your ads.
What do Google Ads location assets (formerly extensions) show in ads?
Business address, map/distance, and other profile info
Only structured snippets
Only product ratings
Only call tracking numbers
Where does Google Ads typically sync location data for location assets?
Google Business Profile or chain feeds
Tag Manager containers
Merchant Center local inventory ads only
GA4 property settings
What’s the primary difference between location assets and radius geo‑targeting?
Both only affect ad copy
Assets replace targeting completely
Both only affect bidding
Assets attach business info to ads; radius sets who is eligible to see them
Which advanced location option best restricts to users physically in your area, not people merely interested in it?
Presence or interest (default combined)
Exclude search interest only
Presence: People in or regularly in your targeted locations
Search interest: People in or interested in
In March 2025, what interface change affected where you configure radius targeting?
Radius is only in the API now
Map/radius moved under Campaign › Audiences, keywords & content › Locations
Radius was removed entirely
Radius moved to Business Profile
For multi‑location advertisers, how can you scope which stores appear with ads at the campaign level?
Use ad customizers only
Turn off all assets and add addresses in headlines
Use Location groups within location assets
Use sitelinks only
What’s a practical hyperlocal tactic for conquesting around a competitor?
Target the entire state for reach
Use Smart Bidding only
Add competitor name as a location asset
Set a custom radius around competitor addresses
If you remove account‑level location assets entirely, what feature do you lose besides ad address lines?
Eligibility for exact match keywords
Eligibility for image uploads
Eligibility for store visit measurement/targeting
Eligibility for sitelink assets
What’s the cleanest way to A/B test hyperlocal radius sizes without changing asset setup?
Use two different Google Ads accounts
Change Business Profile categories
Duplicate campaign with different radius settings; keep assets identical
Rotate multiple location assets per ad
Which statement about location assets vs. geo targeting is correct?
Assets improve local relevance; geo targeting controls eligible audience
Both are mutually exclusive
Assets auto‑set your radius
Geo targeting changes your business hours
Starter
Nice try. Recheck how location assets differ from radius targeting and presence settings.
Solid
Looking good. Experiment with presence‑only and smaller radii to sharpen footfall.
Expert!
Superb. You balance hyperlocal reach with scalable assets and accurate measurement.
