Marketing Principles & Concepts Interview Questions & Answers

In a classic positioning statement, the phrase starting with 'For' identifies the ______.…

In Keller’s CBBE pyramid, the foundational building block is brand ______. Feelings Salience…

Profits are typically negative in the ______ stage of the PLC. Decline Introduction Maturity Growth…

Which of the following is a micro‑environment force for a firm? Suppliers Political‑legal regulation…

A Marketing Information System (MIS) is designed primarily to ______. Support marketing decision…

Primary data are collected ______. Decades earlier From existing published sources For the specific…

Which pillar of holistic marketing focuses on building long‑term mutual value with customers?…

The triple bottom line includes profit, planet, and ______. Performance Politics People Processes…

Glocalisation balances global efficiency with local ______. Dumping Vertical integration Patent…

Blue Ocean Strategy focuses on creating ______. Price wars Incremental cost reductions Higher…