Tighten the small bits of text that move users forward. Learn how to place and phrase micro‑copy so it reduces friction and boosts completions.
Where should form‑field help text or hints generally appear to reduce errors?
Hidden behind a long FAQ
On a separate help page
Adjacent to the field, at the moment of need.
Only after form submission
Which CTA phrasing tends to perform better?
Generic “Click here”
Vague “Submit”
Use a specific action that previews the outcome (e.g., “Get my report”).
Acronym‑heavy label
What is a key trait of effective micro‑copy in critical flows?
Ambiguous metaphors
Internal process terms
Brand in‑jokes
Plain language that users can understand on first read.
For error messages, which approach helps users recover fastest?
State what went wrong and how to fix it in the same message.
Just say “Error occurred”
Blame the user without guidance
Show a code with no explanation
Password rules that prevent submission should be communicated when?
Never—let users guess
Before the user starts typing or as they type.
Only after submission fails
On a separate security policy PDF
Which micro‑copy change most improves perceived effort at checkout?
Require phone calls for clarification
Use long legalistic labels
Hide total costs until the last step
Use concise, familiar labels and explain why data is needed.
What’s a safe default for tone in high‑stakes flows (e.g., payments)?
All‑caps warnings throughout
Overly technical wording
Sarcastic and playful
Clear, neutral, and empathetic.
Which placement typically increases the effectiveness of validation errors?
In an email later
Hidden behind a tooltip icon only
Near the offending field with a clear visual indicator.
Top of the page only
For micro‑copy on pricing, which principle supports conversions?
Hide taxes and fees until checkout
Use vague price ranges
Omit billing cadence
Be transparent about total costs and renewal terms.
What is the primary role of micro‑copy on a landing page?
Replicate long‑form blog content
Clarify actions and reduce hesitation at decision points.
Entertain with unrelated jokes
Show internal team credits
Starter
Starter: Your micro‑copy removes some friction; focus next on clarity at the exact moment of action.
Solid
Solid: Helpful guidance and transparent phrasing are in place; refine tone and placement for speed.
Expert!
Expert: Your micro‑copy anticipates needs, prevents errors, and keeps momentum to conversion.
