Dive into Mixpanel Funnels to analyze user journey steps and optimize conversion paths.
Mixpanel funnels are based on:
Sessions
Clicks
Events
Pages
Funnels use event sequences.
Conversion rate is:
Completed/Started
Events/Sessions
Users/Events
Started/Completed
Conversion = completions over starts.
Funnels visualize drop-offs using:
Heat map
Funnels chart
Scatter plot
Pie chart
Funnels chart shows drop-offs.
You can breakdown funnels by:
User property
URL
Referrer
Page title
Supports breakdown by any property.
Real-time funnel updates occur every:
Hour
Minute
Day
Week
Funnels update near real-time.
Mixpanel supports which funnel type?
Conversion
Pageview
Session
Scroll
Conversion funnels track events.
Time between steps is called:
Conversion time
Scroll time
Page time
Session time
Shows time lag between steps.
Funnel retention differs by:
URL
Session
Bounce
Event sequence
Retention tracks repeated events.
Best practice: Keep steps under:
10
3
7
5
Under five steps for clarity.
Funnels can be exported via:
None
API
CSV only
PDF only
Mixpanel API exports funnels.
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