Explore essential visualisations, governance, and interactivity features in a modern MMM dashboard.
Must‑have MMM dashboard element: ROI response curves showing diminishing returns per ______.
cookie
channel
font
device
Version control badge displays model run ID and ______ date.
LCP
timestamp
font
CTR
Elasticity heatmap quickly indicates which channels are most ______ responsive.
price
bot
cookie
font
Scenario slider lets users adjust total budget and instantly previews updated ______ KPI.
profit
viewport
cookie
font
Data freshness indicator queries lakehouse metadata to show last successful ______ timestamp.
font
ETL
pixel
cookie
Role‑based access hides sensitive cost data, leveraging BI tool’s ______ control.
row‑level
ttl
cookie
dns
Visualising actual vs fitted KPI residuals over time helps diagnose ______ drift.
font
model
dns
cookie
Download button exporting optimisation recommendations as CSV supports ______ workflow integration.
font
dns
planning
cookie
Dashboards should refresh after each scheduled model retrain, typically ______.
yearly
hourly
epoch
weekly
Narrative text blocks summarise key takeaways, catering to executives who prefer ______ over charts.
bullet insights
regex
code
pixel logs
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
Preparing for MMM Dashboard Must-Haves interview questions means mastering the charts and metrics that drive effective marketing mix analysis. Start by exploring our Attribution & Marketing-Mix Modelling interview questions to see how to balance channel contributions. Then check out the outlier detection interview guide for strategies on cleaning data. Don’t miss the data lakehouse interview resources to understand modern data pipelines. Finally, sharpen your skills with negative ROI channel detection interview questions to tackle real-world measurement challenges.
