Explore essential visualisations, governance, and interactivity features in a modern MMM dashboard.
Must‑have MMM dashboard element: ROI response curves showing diminishing returns per ______.
cookie
channel
font
device
Interactive curves let marketers see marginal impact at different spend levels.
Version control badge displays model run ID and ______ date.
LCP
timestamp
font
CTR
Stating run time prevents confusion over stale metrics and ensures auditability.
Elasticity heatmap quickly indicates which channels are most ______ responsive.
price
bot
cookie
font
Colour gradient draws eye to high or low elasticity coefficients.
Scenario slider lets users adjust total budget and instantly previews updated ______ KPI.
profit
viewport
cookie
font
Real‑time recalculation promotes data‑driven planning conversations.
Data freshness indicator queries lakehouse metadata to show last successful ______ timestamp.
font
ETL
pixel
cookie
Stakeholders can trust numbers when pipeline status is green and recent.
Role‑based access hides sensitive cost data, leveraging BI tool’s ______ control.
row‑level
ttl
cookie
dns
Granular permissions let finance see margins while agencies view only KPI.
Visualising actual vs fitted KPI residuals over time helps diagnose ______ drift.
font
model
dns
cookie
Systematic residual pattern signals mis‑specification needing re‑fit.
Download button exporting optimisation recommendations as CSV supports ______ workflow integration.
font
dns
planning
cookie
Teams can import directly into budget sheets, streamlining execution.
Dashboards should refresh after each scheduled model retrain, typically ______.
yearly
hourly
epoch
weekly
Weekly cadence balances timely insights with model stability.
Narrative text blocks summarise key takeaways, catering to executives who prefer ______ over charts.
bullet insights
regex
code
pixel logs
Highlights ensure non‑technical readers grasp implications rapidly.
Starter
Review the basics.
Solid
Nice work—refine the details.
Expert!
Exceptional command of the topic.
