Turn CRM data into reliable Offline Conversion Import signals. Harden hashing, identifiers, timestamps, and de‑dupe for trustworthy bidding.
Which identifiers can attribute offline click conversions when GCLID isn’t present?
Only order numbers with no click ID
Only referrer URLs
GBRAID or WBRAID
Only UTMs
What hashing standard is required for user‑provided data in enhanced conversions for leads?
SHA‑256 on normalized PII before upload
No hashing needed
MD5 on raw strings
AES encryption of JSON blobs
What’s the upload freshness window to associate an offline conversion to a click?
Same day only
7 days max
About 63 days from the click
Any time in the year
Which CRM field improves de‑duplication and adjustments in OCI?
Browser language
A stable transaction or order ID per conversion
Page title
Agent name
Which prerequisite can block OCI + enhanced conversions until completed?
Creating 3 audiences
Accepting Customer Data Terms in conversion settings
Verifying Search Console
Linking a YouTube channel
Which tip reduces mismatches when mapping PII from CRM to Google?
Store names in ALL CAPS
Send unhashed values
Normalize emails/phones (lowercase, trim, E.164) before hashing
Drop country codes
How should conversionDateTime be provided when uploading via API?
Free‑text like ‘yesterday 3pm’
RFC3339 timestamp with timezone offset
Account timezone without offset
Unix epoch only
Which join is safest when you can send both a click ID and hashed PII?
Send click ID only
Send PII only
Rely on GA4 cookie IDs
Include both for maximum match & dedupe flexibility
What’s a reliable way to test your OCI pipeline before automating?
Turn on Smart Bidding first
Disable auto‑tagging
Upload a small CSV via the UI, then mirror via API
Skip QA to move faster
What 2025 upgrade path helps migrate legacy OCI to enhanced conversions for leads?
Universal Analytics goals
Use Google Ads Data Manager to connect sources
Unhashed CRM exports
Third‑party cookies only
Starter
Recheck hashing, IDs, and timestamps to raise match rates.
Solid
Dedupe reliably and validate via small UI uploads before automating.
Expert!
Your OCI pipeline feeds accurate first‑party signals for Smart Bidding.
