Product data drives Shopping performance, and Merchant Center Next raises the bar on quality. Learn the 2025 spec updates, diagnostics workflow, and concrete ways to strengthen titles, images, and availability.
Which title attributes are available in 2025 for Merchant Center product data?
Either title [title] or structured title [structured_title]
Title is deprecated; use only AI_title
Use headline [headline] instead of title
Only title [title]; structured_title is not supported
As of July 1, 2025, how does Google handle US sales tax in Merchant Center?
Tax attributes/settings are no longer required and are being removed
US tax must be set per item with [tax]
Merchants must submit tax via a separate feed
Tax is required only for California
A core feed-quality principle is to provide ______.
only promotional text in titles to improve CTR
emoji and ALL CAPS to stand out
as few attributes as possible to reduce latency
accurate, comprehensive data with all required and recommended attributes
For preorders, what attribute pairing ensures policy-compliant availability?
availability set to “preorder” and a valid availability_date on the landing page
availability “in stock” with no date
availability “out of stock” and shipping label
title tag alone indicating preorder
Automatic Item Updates (AIU) help by ______.
creating GTINs for unbranded products
guaranteeing higher ad rank regardless of data
syncing price and availability to match your site when feeds lag
rewriting product titles with AI automatically
A proven approach to stronger titles is to lead with brand and key specs, keeping within character guidance.
False—avoid brand and use emojis first
True—brand + product type + key attributes improves matching
False—stuff promotional phrases like “free shipping”
False—use generic one-word titles
Which 2025 spec change impacts installment pricing feeds?
GTIN is optional for all categories now
Images under 200px are allowed for all apparel
Color/size attributes removed for variants
Down payment pricing under [price] is no longer supported (April 8, 2025)
To diagnose disapprovals in Merchant Center Next, start with ______.
adding negative keywords in Search
editing Google Ads budgets
the Diagnostics view and “Needs attention” items for specifics
changing campaign bid strategy first
High-quality images for Shopping should ______.
match the product, be clear, and avoid overlays or promotional text
use watermarks and borders to stand out
show unrelated lifestyle only with no product
be tiny thumbnails to load faster
If pricing on the site and in the feed disagree, enabling AIU helps prevent ______.
category changes in Google’s taxonomy
structured_title removal
automatic bid increases
temporary mismatches leading to disapprovals or bad user experience
Starter
Good start. Firm up your titles, ensure availability_date where needed, and use Diagnostics to clear issues.
Solid
Strong feed craft. Keep expanding recommended attributes and keep AIU on to avoid mismatches.
Expert!
Excellent. You’re using structured titles, mastering Diagnostics, and staying ahead of 2025 spec changes.
