Web & App Analytics Interview Questions & AnswersAnalytics & Measurement Interview Questions & Answers

Privacy Sandbox Measurement

Understand the Privacy Sandbox Measurement framework and its impact on ad attribution without third-party cookies.

Privacy Sandbox replaces cookies with:

LocalStorage

Attribution Reporting API

SessionStorage

Fingerprinting

AR API underpins sandbox attribution.

Conversion data is aggregated to:

User level

Real time

Daily reports

Session level

Aggregation happens daily.

Which browser first implemented Privacy Sandbox API?

Chrome

Safari

Firefox

Edge

Chrome led sandbox rollout.

Attribution Reporting API uses:

Only aggregate

Only event-level

Event-level and aggregate reports

Only user-level

Both report types supported.

Sandbox measurement requires HTTPS with:

Mixed content

Reporting endpoints

Cookies enabled

IP tracking

Endpoints must be HTTPS.

Install Ad measurement uses:

Fingerprinting

API v1

Measurement API v2

Referrer header

V2 supports install measurement.

Aggregation keys protect privacy by:

Logging IPs

Tracking cookies

Grouping conversions

Storing user IDs

Aggregation groups data.

Attribution window config is set via:

API configuration

URL params

Meta tags

Cookies

Windows set in API calls.

Reports expire after:

30 days

7 days

90 days

1 day

Max expiry is 30 days.

Measurement API limits are documented in:

Chrome spec

W3C only

Firefox spec

Apple docs

Chrome spec details limits.

Starter

Review the fundamentals.

Solid

You have a solid understanding.

Expert

You’re an expert on this topic.

To excel at Privacy Sandbox Measurement Interview Questions, you need to grasp how browser APIs support ad tracking while protecting user data. Start with our Web & App Analytics interview questions hub for targeted examples and key concepts. Then dive into the App-Links & Deep-Links Tracking practice questions to see link attribution in action, try the Scroll Depth vs Reading Time MCQs for engagement insights, and study the Mobile Attribution MMPs scenarios for a full-picture of campaign measurement. Reviewing these resources will sharpen your understanding and give you the confidence to tackle privacy-first analytics questions in any interview.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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