Line stretching occurs when a company ______.
Narrows a product line
Adds products beyond current price or quality range
Adds unrelated products
Improves existing items
Adding a new product at a higher price and quality is specifically called ______ line stretching.
Upward
Two‑way
Downward
Internal
'Line filling' involves ______.
Dropping underperforming products
Adding items within the present range to address gaps
Entering a new category
Raising all prices
A risk of downward line stretching for premium brands is ______.
Channel exclusivity
Excessive margin growth
Reduced cannibalisation
Brand dilution through lower perceived quality
Product line length refers to ______.
Sales volume
Number of categories served
Number of items in the line
Package sizes
Pruning a product line typically aims to ______.
Maximise shelf clutter
Focus resources on profitable items
Increase assortment complexity
Enter new geographic markets
Cannibalisation is a key concern when ______.
Stretching upward
Producing limited editions
Line filling introduces items too close to existing ones
Partnering with retailers
A two‑way stretch means the company adds items ______.
Only at the premium end
Only within current range
Only at the low end
Both above and below the current line
Offering economy, standard, and deluxe versions of a service is an example of managing ______.
Channel conflict
Product mix consistency
Product line depth
Brand resonance
When a firm adds an eco‑friendly variant to appeal to green consumers without dropping existing SKUs, it is practicing ______.
Brand pruning
Line filling for a psychographic segment
Horizontal diversification
Backward integration
Starter
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