Go-to-Market Strategy Interview Questions
Influencer GTM: Measuring Authentic Reach
Cut through vanity metrics and measure real exposure and impact. Focus on authentic reach and…
Category Creation: Framing the Narrative Early
Craft a category narrative that reframes the old game and introduces a clear new one. Anchor early…
Market Entry Checklists for Cross-Border Expansion
De-risk expansion by validating tax, data, and payments requirements before first revenue. Use a…
Product-Market Fit Signals: Quant and Qual
Read PMF with a blend of metrics and customer voice rather than a single score. Triangulate…
Pricing Experiments: Tiering and Usage Metrics
Design pricing that maps value to willingness-to-pay instead of engineering constraints. Use…
Sales Playbook Essentials: From Discovery to Close
Run a consistent discovery-to-close motion that uncovers pain, quantifies impact, and earns trust.…
Channel Conflict: Avoiding the Cannibalisation Trap
Orchestrate direct, partner, and marketplace motions without cannibalising margin or experience.…
Freemium Funnel Design for Enterprise Upsell
Design a free tier that drives activation without giving away the enterprise value. Use usage…
Partner Ecosystems: Build, Buy, or Ally?
Choose the right path to scale: develop channels in‑house, acquire capabilities, or ally with…
Multi-Channel Launch Calendars: Sequencing for Impact
Sequence messages so each channel primes the next and compounds reach. Plan embargoes, enablement,…
