Go-to-Market Strategy Interview Questions
Beachhead Segments: Choosing Your First Win
Win small before you win big by securing a high‑need, tightly defined customer segment. Test whether…
Competitive Positioning Maps: White-Space…
Maps turn messy competitor lists into a visual chessboard of where to play and how to win. See if…
Product-Led vs. Sales-Led GTM – Picking the Right…
Not every product should rely on a viral sign‑up flow, and not every deal needs a quota‑carrying AE.…
TAM, SAM, SOM: Sizing Your Real Opportunity
Size markets the way investors expect and operators can execute. Learn the differences between TAM,…
Ideal Customer Profile vs. Buyer Persona
Pinpoint the right accounts before you craft messages for the humans inside them. Test how well you…
Crafting a Value Proposition That Passes the “So-What”…
Make every claim answer the prospect's unspoken 'So what?'. Practice turning features…
