Prospect theory’s reference points, loss aversion, and diminishing sensitivity shape how people…
Two‑part pricing separates an access fee from a per‑unit charge to recover fixed costs and guide…
Explore how modern pricing engines learn from live data while balancing exploration and profit.…
See how marketplaces encode implicit price thresholds into ranking algorithms and parity policies.…
Test your grasp of reference-price psychology and the legal rules behind strike-through claims.…
Releasing features uniformly to all users maximizes equality, while tiered releases target value to…
The door‑in‑the‑face sequence starts with a large ask, then retreats to a smaller target request.…
Regulators in 2025 tightened rules on hidden fees and disclosure across sectors. Test your grasp of…
Three-tier lineups nudge choices by design, with most buyers clustering in the middle plan. This…
Real‑time offer engines tune price or perks per context but need guardrails to avoid unfairness.…
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