Gauge your ability to distinguish between push and pull promotional moves. Decide which direction suits each scenario.
Offering volume discounts to wholesalers is a classic ______ tactic.
direct‑to‑consumer
pull
hybrid
push
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Heavy national advertising aimed at end‑users is characteristic of a ______ strategy.
coop
supply‑side
pull
push
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Trade show booths mainly support a ______ approach.
viral
push
above‑the‑line
pull
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Couponing campaigns that create consumer demand signal a ______ orientation.
backhauling
horizontal
pull
push
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Providing retailers with display allowances exemplifies ______ promotion.
push
earned‑media
crowdsourced
pull
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
SEO efforts intended to have shoppers search for the brand indicate ______ marketing.
push
pull
door‑to‑door
guerrilla
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Sales reps calling on distributors multiple times per month reflect a ______ emphasis.
pull
value‑based
push
B2G
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Social media influencer endorsements usually strengthen the ______ side.
fleet
trade
push
pull
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Point‑of‑purchase standees supplied by the manufacturer show a ______ technique.
push
licensing
pull
sponsorship
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
A strategy mix shifting spend from trade allowances to mass media moves from ______ to ______.
push to guerilla
pull to hybrid
push to pull
pull to push
The correct choice reflects the core concept behind the tactic. Understanding why it fits helps select effective promotions.
Starter
Plenty more to learn on this topic.
Solid
You have a good grasp—refine nuances to advance.
Expert!
Outstanding command—apply it in real campaigns.
