A/B & Multivariate Testing Practice Questions
Multi‑Armed Bandit Algorithms
From streaming thumbnails to pricing widgets, adaptive bandits chase rewards in real time. Let’s…
Multivariate Testing 101
Learn how testing many elements at once unlocks deeper insights. Master the fundamentals of…
Taguchi Method in Marketing
Orthogonal arrays aren’t just for manufacturing anymore. See how the Taguchi method streamlines…
Designing Factorial Experiments
Factorial designs reveal not just what works but why it works. Sharpen your skills in structuring…
Confidence Intervals Explained
Confidence intervals turn a single sample estimate into a range that likely captures the true value.…
Sequential vs. Fixed‑Horizon Testing
Stopping rules shape error rates as much as p‑values do. Learn why peeking early requires different…
Uplift Modeling Basics
Uplift models predict incremental impact rather than total conversion likelihood. They help teams…
Common A/B Testing Pitfalls
Test your knowledge of common a/b testing pitfalls. Stopping a test the moment the p‑value dips…
False Positives vs. False Negatives
Test your knowledge of false positives vs. A false positive in hypothesis testing is formally called…
Bayesian vs. Frequentist Approaches
Test your knowledge of bayesian vs. In Bayesian analysis, a 95 % interval for the lift is called a…
