Attribution & Marketing-Mix Modelling Practice Questions

This quiz tests understanding of interaction effects and how to model joint channel lift.…

Explore philosophical and practical differences between share-based contribution metrics and causal…

Probe knowledge of zero‑based budgeting, guardrails, and portfolio theory in top‑down spend…

Evaluate your understanding of temporal alignment between media spend and leading or ultimate KPIs.…

This quiz covers cross‑validation, regularisation, and diagnostics to prevent over‑fitting in MMM.…

Examine strategies to detect and measure private‑share traffic that appears as Direct visits. Dark…

Questions focus on weighting attribution by predicted customer lifetime value to align media spend…

Explore geofencing, panel weighting, and visit‑to‑sales calibration in offline attribution. Retail…

Test your understanding of post‑exposure grace periods and their impact on lift measurement…

This quiz covers Monte Carlo simulations, efficient frontiers, and constraint‑based optimisers for…