Attribution & Marketing-Mix Modelling Practice Questions
Media Quality Weights
Assess knowledge of viewability, invalid traffic filters, and how weighted spend improves MMM…
Search Brand vs. Generic Split
Assess the strategic and modelling implications of separating brand and non‑brand paid search data.…
CausalImpact R Package
This quiz explores setup, assumptions, and interpretation of Google’s CausalImpact tool for causal…
Promo Calendar Encoding
Learn best practices for coding promotion variables—binary, continuous, and interactions—to isolate…
Incremental Revenue vs. Profit
Differentiate top‑line revenue impact from bottom‑line profit lift and see how margin alters…
Lift vs. Holdout Size
Examine the trade‑offs between statistical power and opportunity cost when choosing test‑control…
MMM for Subscription SaaS
Focus on recurring revenue metrics, churn, trial lags, and pipeline nuances in SaaS MMM models.…
Open-Source MMM Tools
Assess your familiarity with Robyn, LightweightMMM, SynthPy 2.0, and related OSS capabilities added…
Baseline Decay Half-Life
These questions dig into carry‑over decay, half‑life priors, and pitfalls in estimating persistence.…
Digital vs. Traditional Media Lags
Test your grasp of lag structures that differentiate quick-response digital channels from slower…
