Attribution & Marketing-Mix Modelling Practice Questions
Privacy & Attribution
Understand how evolving privacy frameworks like Consent Mode, SKAN 5, and MPC affect attribution…
Cross-Device Identity
Test your knowledge of deterministic IDs, probabilistic stitching, and their impact on attribution…
Multi-Touch + MMM Hybrid
Explore techniques that integrate path-level and top-down models for a unified view of incremental…
Marketing Elasticities
Gauge your understanding of elasticity definitions, interpretation, and uncertainty communication.…
Budget Optimization Simulations
This quiz challenges you on spend allocation algorithms, constraints, and scenario planning…
Granular vs. Aggregate Data
Explore the trade‑offs between daily detail and weekly stability in MMM inputs and outputs. Granular…
Channel Grouping Logic
Evaluate your ability to create mutually exclusive, exhaustive channel classifications and…
Baseline Sales Drivers
This quiz explores non‑media factors—seasonality, price, distribution—that form the baseline in…
MMM Validation Metrics
Test your grasp of MAPE, hold‑out accuracy, R‑squared caveats, and Bayesian diagnostics for model…
Bayesian MMM
This quiz covers priors, posterior sampling, credible intervals, and diagnostic metrics in Bayesian…
