CLV & Cohort Analysis Practice Questions
Aligning Media ROAS with Future Value
Move beyond short‑window ROAS by optimizing to conversion value, predicted customer value, and…
Cohort Analysis in SaaS Dashboards
Use cohorts to track signup groups over time, reading heatmaps and curves for activation, retention,…
Cohort Lag Metrics: First-Purchase to Second
Measure the time it takes customers to make a second purchase after their first, and use it as an…
Using Gamma-Gamma for Monetary Value Prediction
Estimate average spend per transaction using the Gamma‑Gamma model and pair it with a frequency…
Propensity Scoring to Lift CLV
Use propensity scores and uplift modeling to target customers who are most likely to be…
Bayesian Approaches to Customer Lifetime
Explore how Bayesian models estimate purchasing and retention with priors and uncertainty. Learn…
Dealing with Truncated Data in CLV Estimation
Understand how incomplete observation windows bias CLV estimates and what to do about it. Learn to…
Contribution vs. Gross Margin CLV
Clarify which cost definitions belong in CLV for decision‑making versus reporting. See how…
Contract vs. Non-Contract CLV Models
Contrast fixed-term contract churn with open-ended, non-contract purchase behavior. See how model…
Handling Seasonality in Cohort Retention
Separate true retention trends from predictable seasonal swings. Learn practical ways to normalize…
