CLV & Cohort Analysis Practice Questions
Compute retention curves, net present value of customers, and cohort stickiness.
Predictive CLV with Gradient Boosting
Test how predictive CLV models turn historical behavior into forward value estimates. From leakage…
Subscription CLV: Handling Pause Periods
Pauses complicate retention math and revenue forecasting in subscription businesses. Check how to…
Contribution Margin in Lifetime Value Models
Revenue alone can mislead lifetime value calculations when costs vary by order. Probe how…
CLV Basics: Revenue vs. Profit
Clarify how customer lifetime value changes when you focus on profit instead of top-line revenue.…
Calculating Retention Rate the Right Way
Avoid common pitfalls in retention math so your cohorts tell the truth. Master start-of-period…
Cohort Churn Curves: Reading the Slopes
See what the shape of a churn curve reveals about onboarding, product-market fit, and long-term…
