Analytics & Measurement Quizzes & Practice Questions
Here we go beyond vanity metrics. Questions probe GA4, MMM, cohort analysis, A/B testing, predictive models and dashboard best practices. You’ll interpret funnels, calculate CLV, and choose the right attribution window - skills every modern marketer needs to defend budgets and double down on what works.
Google Ads DDA Signals
Google Ads’ March 2025 rollout added DDA support for ______ campaigns. Hotel Ads YouTube &…
Attribution vs. Contribution
Attribution analysis assigns credit while contribution analysis focuses on ______. Cookie durations…
Last-Click Limitations
Last‑click attribution often over‑values ______. CTV prospecting Podcast impressions Upper‑funnel…
Linear vs. Time-Decay
Linear attribution allocates ______ credit across all touchpoints. Last‑only Equal Decreasing…
GA4 Events vs. Parameters
GA4 (May 2025 docs) states that every event can carry up to ______ parameters by default. 25…
Engagement Rate Math
Google’s Feb 2025 Engagement metrics article says Engagement Rate is the inverse of ______. Bounce…
Enhanced Measurement Deep Dive
Google’s April 2025 admin guide states that Scroll events fire when users reach ______ of the…
