Analytics & Measurement Quizzes & Practice Questions
Incremental CLV from Loyalty Programs
Focus on value created by the program, not just member totals. Use clean comparisons to isolate…
Negative Churn: Measuring Net Expansion Revenue
Learn how net expansion from existing customers can offset losses and push retention above 100%.…
Cohort Heatmaps: Building and Interpreting
See how to construct cohort heatmaps that separate lifecycle effects from calendar seasonality.…
Frequency & Monetary Value: Pareto Insights
Explore how purchase frequency and monetary value reveal a heavy‑tail distribution in customer…
Survival Analysis for Tenure Prediction
Use survival analysis to estimate churn-free tenure when some customers are still active. Learn how…
DCF vs. Simple Sum: Discounting CLV Cashflows
Turn projected margins into present value by discounting cashflows over time. See why period…
CAC Payback: Aligning with CLV Targets
Match acquisition spend to the pace of cash you earn from customers. Use contribution margin and…
Activity vs. Calendar Cohorts: When to Use Each
Understand the difference between activity cohorts aligned by tenure and calendar cohorts aligned by…
Segmenting High-Value Customers with RFM
Use Recency, Frequency, and Monetary value to find and serve your best customers. See how to score…
Discount Impact on Future CLV
Explore how discounts change unit economics and future purchasing behavior. Test, target, and track…
