Brand Strategy & Architecture Interview Questions
Visual Identity Systems: Consistency Rules
Consistency is the shortcut to recognition across every touchpoint. Review the non‑negotiables that…
Rational & Emotional RTBs: Balancing the Mix
Balance proof with feeling to make promises believable and memorable. This quiz drills how to mix…
Managing Sub-Brands in Global Markets
Map what you own before you decide what to keep or adapt. This quiz covers governance and…
Line Extensions: Risk vs. Reward
Extensions can grow penetration or just clutter the shelf. This quiz helps you spot the risks and…
Naming Frameworks: Descriptive to Evocative
Explore how different name types signal meaning, distinctiveness, and legal risk. Learn when to…
Choosing a Brand Promise Customers Remember
Clarify what you pledge and prove to customers. See how specificity and proof points turn a slogan…
Brand Equity Models: Keller vs. Aaker
Compare two classic brand equity frameworks used by strategists. Understand how each model…
Endorsed Brands: When and Why
Learn when an endorsement adds trust without sacrificing distinct identities. Explore how…
Brand Architecture Audits: Key Steps
Map what you own before you decide what to keep. This quiz walks through an architecture audit from…
Masterbrand Stretch: How Far Is Too Far?
Great masterbrands travel only as far as relevance and credibility allow. Test how to judge fit,…
