Stand‑by microsites exist to become the single, authoritative hub when a crisis breaks. Pre‑approved…
Multi‑market crises demand precise stakeholder maps that reflect power, interest, and local context.…
When pressure spikes, legal, communications, and operations must work as one team on a shared…
In the first hour of a crisis, speed, accuracy, and empathy set the tone for everything that…
When facts are still emerging, a holding statement buys time without creating risk. State what you…
Escalations on social can ignite in minutes, so monitoring and triage must run in real time. Use…
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