Integrated Marketing Communications Interview Questions
Audience Personas Across the Funnel
Build personas that reflect real motivations at each funnel stage. Use this quiz to check how well…
Messaging Matrix: Core, Variant & Proof Points
Turn one clear promise into tailored variants backed by proof. Confirm you can ladder from core…
Media Neutral Planning: Concept First, Channel Later
Lead with the idea, not the channel. Test whether you can plan outcomes first and then pick formats…
IMC Fundamentals: One Voice, Many Channels
Master how to keep one brand voice while tailoring executions to each channel. Use this quiz to…
Crafting an IMC Brief that Aligns Stakeholders
A great brief aligns teams before a single pixel moves. Test whether you can specify clear…
Paid, Owned & Earned: Building the Right Mix
Paid, owned, and earned each play a distinct role in your mix. Prove you can pick the right tool for…
