Brand & Communications Quizzes and Practice Questions
Brand Purpose Greenwashing Checks
Stress‑test brand purpose claims before they go public. Spot the red flags regulators and customers…
Masterbrand vs. Product-Level Storytelling
Choose the right level for the story you tell. Balance one powerful masterbrand narrative with…
Portfolio Mapping with the BCG Matrix
Map your portfolio to spot cash generators versus growth bets. Use the classic growth‑share lens to…
Migration Strategies After M&A
After a deal closes, customers need clarity on what brand they are buying. This quiz explores…
Visual Identity Systems: Consistency Rules
Consistency is the shortcut to recognition across every touchpoint. Review the non‑negotiables that…
Rational & Emotional RTBs: Balancing the Mix
Balance proof with feeling to make promises believable and memorable. This quiz drills how to mix…
Managing Sub-Brands in Global Markets
Map what you own before you decide what to keep or adapt. This quiz covers governance and…
Line Extensions: Risk vs. Reward
Extensions can grow penetration or just clutter the shelf. This quiz helps you spot the risks and…
Naming Frameworks: Descriptive to Evocative
Explore how different name types signal meaning, distinctiveness, and legal risk. Learn when to…
Choosing a Brand Promise Customers Remember
Clarify what you pledge and prove to customers. See how specificity and proof points turn a slogan…
