Make it easy for a journalist to say yes by leading with a clear hook. Deliver the value fast, then…
Master how to respond to reviews while staying compliant with platform and regulatory rules. Learn…
Be ready to publish a single source of truth when it matters most. See when to activate a dark site,…
Measure what matters with modern PR metrics. Align KPIs to outcomes using frameworks and tools that…
Stay ahead of issues by turning noisy social data into timely alerts. Test how well you can…
A strong op-ed blends a timely hook with clear, defensible arguments. See if your pitching and…
Knowing when to coordinate broad coverage versus offering first rights is a core PR judgment. Check…
Blend earned placements with creator partnerships to compound reach and trust. Use sound contracts,…
Headlines carry the load—make the news obvious, specific and worth a click. Apply 2025 journalist…
Environmental claims face tougher scrutiny—and silence brings its own risk. Communicate clearly with…
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