Consumer Behaviour Quizzes & Practice Questions
Explore perception, motivation, and decision-making stages. Scenario-based questions require applying Maslow, Fishbein or prospect-theory insights to real purchase journeys.
Heuristics & Biases
Understand common heuristics—availability, anchoring, representativeness—and biases such as…
Motivation Theories
Drive theory suggests behaviour is motivated by ______. Reducing internal tension Maximizing social…
Perception & Selective Attention
Selective attention means consumers notice stimuli that are ______. Relevant to current needs Below…
Attitude Components
The affect component of attitude involves ______. Feelings toward the object Behaviour intentions…
