Marketing Mix Quizzes & Practice Questions
Test recall of the 4 Ps and extended 7 Ps for services. Calculate breakeven on price changes or match promo tools to funnel stages.
New-Product Diffusion Metrics
A product’s life depends on how fast awareness spreads across adopter groups. Test your command of…
Branding Strategies
Brands shape perceptions far beyond a logo—architecture, extensions and purpose all matter. See…
Packaging Functions
Great packaging protects products and hearts alike, blending logistics with storytelling. Gauge how…
4 Ps Fundamentals
In the traditional 4 Ps model, 'Place' primarily addresses ______. Price elasticity Brand…
Product Levels Drill
According to Levitt, the core product layer represents the ______. Warranty terms Brand's…
Product Line Decisions
Line stretching occurs when a company ______. Narrows a product line Adds products beyond current…
