Marketing Principles & Concepts Quizzes & Practice Questions
Relationship Marketing Tenets
CLV stands for ______. Current liability variance Customer lifetime value Cost leverage variable…
Consumer Perception & Bias
Selective attention means consumers screen out ______ stimuli. Most All Random None The tendency to…
Diffusion of Innovation
Who popularized the Diffusion of Innovation theory? Everett Rogers Michael Porter Philip Kotler…
Buyer Decision Process
What is the first stage in the buyer decision process? Purchase decision Problem recognition…
Porter’s Five Forces
Which force examines the impact of substitute products? Bargaining power of buyers Threat of new…
Boston Consulting Matrix Blitz
In the BCG matrix, a business unit with high market share and high growth is called a ______. Star…
Ansoff Growth Matrix
Entering a new market with an existing product is called ______. Diversification Market development…
AIDA & Purchase Funnels
In the AIDA model, what does 'A' at the beginning stand for? Attention Awareness Action…
PESTLE Environment Drill
In PESTLE, the 'P' stands for ______ factors. Product Political Perceptual Psychographic…
SWOT & TOWS Matrix
In a SWOT analysis, 'S' stands for ______. Strategies Sales Strengths Segments…
