Marketing Foundations Quizzes & Practice Questions

Marketing starts with timeless principles: understanding customers, crafting value, and communicating that value through the classic 4 Ps - Product, Price, Place and Promotion. From segmentation frameworks to services-marketing nuances, this pillar gives learners the bedrock they need before tackling channels or analytics. Every quiz here drills core theories, vocabulary, and models championed by Kotler, McCarthy and modern textbooks. Master these concepts and you’ll decode any case study that comes later, whether you’re building a go-to-market plan or critiquing a Super Bowl ad.

All Consumer Behaviour Marketing Mix Principles & Concepts Segmentation-Targeting-Positioning (STP)Services Marketing

Segmentation-Targeting-Positioning (STP)

Elevator Pitch vs. Positioning

7

Segmentation-Targeting-Positioning (STP)

USP History & Examples

3

Segmentation-Targeting-Positioning (STP)

Blue Ocean vs. Positioning

4

Segmentation-Targeting-Positioning (STP)

Multidimensional Scaling (MDS)

2

PR Crisis Quiz

Test your knowledge of pr crisis quiz best practices. Each question reflects 2025 guidance from…

Jul 23, 11:21 am

5

Media Scheduling

Test your knowledge of media scheduling best practices. Each question reflects 2025 guidance from…

Jul 23, 11:21 am

2

IMC Planning Steps

Test how well you sequence integrated marketing communications tasks. See if you can order and apply…

Jul 23, 11:15 am

5

Push vs. Pull Strategy

Gauge your ability to distinguish between push and pull promotional moves. Decide which direction…

Jul 23, 11:15 am

2

Advertising Appeals

See if you can match ads to the persuasive appeals they rely on. Spot the emotion, logic, or…

Jul 23, 11:15 am

2

Discount & Allowance Types

Test your knowledge about discount & allowance types in real‑world marketing situations. Each…

Jul 23, 11:10 am

2

Promotional Mix Selection

Test your knowledge about promotional mix selection in real‑world marketing situations. Each…

Jul 23, 11:10 am

2

AIDA Messaging Ladder

Test your knowledge about aida messaging ladder in real‑world marketing situations. Each question…

Jul 23, 11:10 am

5

Dynamic Pricing Tactics

Dynamic Pricing Tactics quiz sharpens your command of pricing levers. Test yourself and see how each…

Jul 23, 10:08 am

5

Price Elasticity Scenarios

Price Elasticity Scenarios quiz sharpens your command of pricing levers. Test yourself and see how…

Jul 23, 10:08 am

2

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