Segmentation Targeting Positioning (STP) Quizzes
Category Extension Risks
Test your knowledge of Category Extension Risks essentials. Each question sharpens your strategic…
Value Proposition Canvas
Test your knowledge of Value Proposition Canvas essentials. Each question sharpens your strategic…
Competitive Frames of Reference
Test how well you grasp competitive frames of reference concepts. Answer ten quick questions to see…
POD vs. POP Identification
Test how well you grasp pod vs. pop identification concepts. Answer ten quick questions to see where…
Perceptual Map Interpretation
Test how well you grasp perceptual map interpretation concepts. Answer ten quick questions to see…
Market Potential & TAM
Test how well you grasp market potential & tam fundamentals. Answer ten scenario‑based questions…
Ethical Targeting
Test how well you grasp ethical targeting fundamentals. Answer ten scenario‑based questions to…
Positioning Statement Anatomy
Test how well you grasp positioning statement anatomy fundamentals. Answer ten scenario‑based…
Mass Customisation
Mass customisation blends economies of scale with individual choice. Test how well you know the…
Micromarketing & Hyperlocal
Micromarketing zooms into neighbourhood‑level insights and one‑to‑one offers. See if you can…
