Segmentation Targeting Positioning (STP) Quizzes
Drill demographic vs. psychographic cuts, evaluate segment attractiveness, and craft positioning statements. Expect matrix exercises on competitive maps.
Psychographic Profiling
Dive into the mindsets that drive purchase decisions. See if you can translate lifestyles and values…
Behavioural Segmentation 101
Behaviour speaks louder than demographics in modern analytics. Test how well you can read actions to…
Benefit Segmentation Scenarios
Same category, different gains—benefit segmentation zeros in on the reward customers seek. Challenge…
Segmentation vs. Aggregation Basics
Market segmentation differs from market aggregation primarily because segmentation ______. Focuses…
Demographic Variables Drill
'Full Nest I' in the family life‑cycle typically describes ______ households. Young…
Geographic & Geo-Clustering
Segmenting at neighbourhood level to tailor store assortments is called ______. Nation branding…
