Services Marketing Quizzes & Practice Questions
Intangibility, heterogeneity, perishability and inseparability form the backbone here. Quizzes include service blueprints and gap-analysis cases.
SERVQUAL Dimensions
How do customers judge service quality? This quiz explores the five SERVQUAL dimensions that still…
Service Blueprint Basics
Service blueprints turn a complex process into a single, shared picture. Test your know‑how on the…
Moments of Truth
Certain touchpoints make or break the customer relationship. See if you can spot the make‑or‑break…
Intangibility vs. Tangibility
Services are described as intangible primarily because they ______. Require high capital investment…
IHIP Breakdown
Inseparability in services means production and consumption ______. Require heavy machinery Occur…
Gap Model of Service Quality
Gap 1 in the SERVQUAL model is the ______ gap. Service delivery vs. external communication Service…
