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RSA Pinning Strategies for Control Freaks

Use pinning without choking asset variety or Ad Strength in responsive search ads. Learn when to fix positions and when to give the system room to test combinations.

What is the primary risk of pinning a single headline to position 1 in an RSA?

It disables all sitelinks in the ad group

It violates ad policies automatically

It forces Google to show three descriptions

It reduces testable combinations and can lower Ad Strength

Pinning restricts variety, which can hurt Ad Strength and learning. Over‑constraining positions limits discovery of better‑performing mixes.

If pinning is necessary, what does Google recommend for positions?

Pin all 15 headlines to position 1

Avoid pinning descriptions; pin headlines only

Pin exactly one asset to every position

Pin 2–3 alternative assets per position rather than just one

Providing multiple pinned options preserves control while maintaining enough variety for the system to optimize combinations.

How many assets can you supply per RSA to maximize variety?

Unlimited headlines and descriptions

Up to 10 headlines and 3 descriptions

Up to 15 headlines and 4 descriptions

Exactly 3 headlines and 2 descriptions

RSAs accept as many as 15 headlines and 4 descriptions, enabling broad testing. At serve time, only a subset is shown.

At serve time, how many text lines typically render in an RSA?

Four headlines and two descriptions

One headline and three descriptions

Two headlines and one description

Three headlines and two descriptions

The RSA format renders up to three headlines and two descriptions, chosen from the eligible asset pool per auction.

Which report should you monitor to see which RSA combinations the system is showing?

The Combinations report for the ad’s assets

The Auction insights report

The Placements report

The Search terms report

The Combinations tab shows real served mixes of headlines/descriptions to guide pinning and copy iteration.

What is a sensible use case for pinning despite the downsides?

When CPCs rise in a seasonal spike

Regulatory or brand‑safety lines that must always appear

When impressions drop for a day

When you want to inflate Ad Strength quickly

Non‑negotiable disclosures or brand phrases can justify pinning. Pinning for performance reasons alone can backfire.

Which statement about Ad Strength in 2025 is most accurate?

Ad Strength ignores pinning behavior entirely

Ad Strength applies to ETAs, not RSAs

Ad Strength only measures keyword density

Lower variety from excessive pinning can negatively affect Ad Strength

Ad Strength weighs asset quantity and diversity. Over‑pinning reduces those signals and may drop the rating.

What’s the recommended workflow to regain control without over‑pinning?

Pin every headline first, then remove pins later

Turn off Ad Strength suggestions entirely

Group assets by theme and test via the Combinations report before tightening pins

Duplicate the RSA 10 times with the same assets

Start broad, observe served mixes and performance, then introduce targeted pins only where compliance or clarity requires.

Where can you also define text assets that apply to all RSAs in a campaign?

Placement‑level ad components

Shared library sitelinks only

Ad group default ETAs

Campaign‑level RSA headlines and descriptions (campaign assets)

Campaign‑level RSA text assets can be associated and reused across RSAs, easing governance alongside selective pinning.

Which change in early 2025 increased the value of keeping RSA assets flexible?

Google enhanced AI‑driven asset flexibility and dynamic combinations for Search ads

ETAs were reintroduced with manual rotation

RSAs now require at least 12 headlines to serve

Descriptions can no longer be pinned at all

Updates in 2025 emphasized flexibility for better relevance, making over‑pinning more counterproductive.

Starter

Good foundation—review gaps and retry the quiz to solidify control.

Solid

Strong grasp—tighten edge cases and advanced configurations.

Expert!

Excellent—ready to scale and teach others.

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