Not every slice of the market makes strategic sense. Review the criteria marketers use to judge whether a segment is worth targeting.
A segment must be large or profitable enough to warrant attention; this is the ______ criterion.
actionable
measurable
accessible
substantial
The ability to quantify segment size and purchasing power reflects the ______ criterion.
measurable
durable
reachable
differentiable
If a firm can effectively reach and serve a segment through channels, the segment is considered ______.
homogeneous
elastic
accessible
stable
When two segments react differently to distinct marketing mixes they satisfy the ______ criterion.
differentiable
measurable
internal consistency
profitable
Having resources and capabilities to design effective programs addresses the ______ criterion.
substantial
actionable
differentiable
transparent
Segments expected to remain relatively constant over time are said to be ______.
volatile
saturated
expensive
durable
If segment membership overlaps so buyers fall into two groups, the ______ criterion has failed.
accessibility
mutual exclusivity
durability
measurability
Ensuring CRM systems can tag segment membership checks the ______ criterion.
operational
differentiable
substantial
elastic
Data‑privacy rules that block outreach mean the segment is not ______.
measurable
differentiable
accessible
durable
A start‑up focusing on a niche that perfectly fits its unique tech is applying the ______ criterion.
actionable
durable
measurable
substantial
Starter
Keep exploring the fundamentals.
Solid
Great job—refine the finer points and you’ll lead the pack.
Expert!
You’ve mastered this segmentation concept—apply it boldly.
Sharpening your skills with Segmentation Criteria Check Interview Questions ensures you select the right audience filters every time. Kick off with our segmentation targeting positioning interview questions guide to see where criteria checks fit into larger strategies. Then strengthen your profiling know-how by tackling the psychographic profiling MCQs, review foundational methods in the behavioural segmentation basics interview questions, and explore advanced grouping in the cluster analysis concepts interview questions. Working through these interview questions will boost your confidence in evaluating segmentation criteria.
