Marketing Principles & Concepts Interview Questions & AnswersMarketing Foundations Interview Questions & Answers

STP Crash Course

In STP, what does the 'S' stand for?

Segmentation

Strategy

Selling

Sustainability

What criterion evaluates whether a segment is large or profitable enough to serve?

Accessibility

Measurability

Substantiality

Differentiability

Which targeting strategy addresses the entire market with one offer?

Differentiated targeting

Undifferentiated targeting

Concentrated targeting

Micromarketing

A positioning statement typically identifies the frame of reference, the point of difference, and the ______.

Reason to believe

Supplier network

Promotional budget

Distribution intensity

Behavioral segmentation may classify consumers based on ______.

Usage rate

Geographic region

Income

Age

Perceptual maps are primarily used in which STP stage?

Targeting

Strategy

Positioning

Segmentation

Selecting one market segment and tailoring a marketing mix specifically for it is called ______ targeting.

Concentrated

Undifferentiated

Mass

Local

The VALS framework is an example of ______ segmentation.

Geographic

Psychographic

Demographic

Behavioral

Which of the following is NOT a common targeting criterion?

Competition’s market share

Company objectives & resources

Segment size & growth

Segment structural attractiveness

Repositioning involves changing consumers’ perceptions in ______.

Targeting

Positioning

Segmentation

Differentiation

Micro‑marketing that tailors products to individuals is also known as ______ marketing.

One‑to‑one

Global

Mass

Segment

Which variable is most associated with geodemographic segmentation tools like PRIZM?

Zip code

Age

Benefits sought

User status

The phrase 'For busy professionals aged 25‑40 who value convenience, Brand X is the quicker meal solution' is an example of a ______.

Targeting strategy

Promotional slogan

Segmentation variable

Positioning statement

Which segmentation criterion considers whether data about a segment can be obtained?

Substantiality

Actionability

Accessibility

Measurability

In evaluating segments, ______ looks at how easy it is to reach and serve the segment.

Measurability

Substantiality

Differentiability

Accessibility

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Getting ready for STP Crash Course Interview Questions gives you clarity on segmentation, targeting, and positioning strategies. Begin with our marketing principles & concepts interview questions to anchor your understanding of core marketing models. Next, explore shifts in consumer mindsets through the orientations through time interview questions, compare business approaches with the B2B vs B2C fundamentals interview MCQs, and deepen your insight on motivation using the Maslow motivation interview resources. Working through these interview questions will give you the confidence to tackle STP topics in any marketing discussion.

Hi, I am Aniruddh Sharma. I’m a digital and growth marketing professional who loves transforming complex strategies into simple, interactive learning experiences. At QuizCrest, I design marketing quizzes that cover SEO, Google Ads, Meta Ads, analytics,…

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