In STP, what does the 'S' stand for?
Segmentation
Strategy
Selling
Sustainability
What criterion evaluates whether a segment is large or profitable enough to serve?
Accessibility
Measurability
Substantiality
Differentiability
Which targeting strategy addresses the entire market with one offer?
Differentiated targeting
Undifferentiated targeting
Concentrated targeting
Micromarketing
A positioning statement typically identifies the frame of reference, the point of difference, and the ______.
Reason to believe
Supplier network
Promotional budget
Distribution intensity
Behavioral segmentation may classify consumers based on ______.
Usage rate
Geographic region
Income
Age
Perceptual maps are primarily used in which STP stage?
Targeting
Strategy
Positioning
Segmentation
Selecting one market segment and tailoring a marketing mix specifically for it is called ______ targeting.
Concentrated
Undifferentiated
Mass
Local
The VALS framework is an example of ______ segmentation.
Geographic
Psychographic
Demographic
Behavioral
Which of the following is NOT a common targeting criterion?
Competition’s market share
Company objectives & resources
Segment size & growth
Segment structural attractiveness
Repositioning involves changing consumers’ perceptions in ______.
Targeting
Positioning
Segmentation
Differentiation
Micro‑marketing that tailors products to individuals is also known as ______ marketing.
One‑to‑one
Global
Mass
Segment
Which variable is most associated with geodemographic segmentation tools like PRIZM?
Zip code
Age
Benefits sought
User status
The phrase 'For busy professionals aged 25‑40 who value convenience, Brand X is the quicker meal solution' is an example of a ______.
Targeting strategy
Promotional slogan
Segmentation variable
Positioning statement
Which segmentation criterion considers whether data about a segment can be obtained?
Substantiality
Actionability
Accessibility
Measurability
In evaluating segments, ______ looks at how easy it is to reach and serve the segment.
Measurability
Substantiality
Differentiability
Accessibility
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Getting ready for STP Crash Course Interview Questions gives you clarity on segmentation, targeting, and positioning strategies. Begin with our marketing principles & concepts interview questions to anchor your understanding of core marketing models. Next, explore shifts in consumer mindsets through the orientations through time interview questions, compare business approaches with the B2B vs B2C fundamentals interview MCQs, and deepen your insight on motivation using the Maslow motivation interview resources. Working through these interview questions will give you the confidence to tackle STP topics in any marketing discussion.