Pauses complicate retention math and revenue forecasting in subscription businesses. Check how to treat paused time, reactivations, and cohort metrics without bias.
During an account pause, the customer is best treated as ______ for churn rate calculations.
temporarily censored or excluded from the at‑risk denominator
permanently churned
double counted in two cohorts
newly acquired
When a paused subscriber resumes, revenue attribution should ______.
be backfilled into the pause months
resume in the original cohort timeline with gaps for paused periods
be split evenly across all prior months
restart a brand‑new cohort
Which metric helps estimate return from pause?
time on site per session
reactivation hazard over time since pause start
gross impressions
creative recall score
For retention rate, a common mistake is keeping paused accounts in the denominator. The fix is to ______.
count them as downgraded ARPU
treat pauses as refunds
exclude paused months so the at‑risk set reflects billable accounts
halve the churn threshold
How should prepaid revenue spanning a pause be handled?
recognize revenue as earned; no new revenue posts during paused months
recognize all revenue at purchase date
void historical invoices
spread revenue into paused months equally
In forecasting, paused time typically ______ customer lifetime.
forces churn at next bill
shortens tenure mechanically
adds extra chargeable months
extends elapsed calendar time without adding billable tenure
Which feature often improves pause‑aware CLV models?
browser user‑agent string
raw IP address octets
pixel viewport width
time‑since‑pause and count‑of‑past‑pauses per customer
If pauses are allowed indefinitely, what policy reduces zombie accounts?
removing billing history
raising CAC
auto‑expiration after a maximum pause window with notice
forcing annual prepay on all users
For LTV reporting, ARPU should be computed over ______.
calendar months since signup
active billable months only, excluding paused periods
all months including refunded ones
months since last login
Which cohort plot best displays pause gaps?
heatmap of monthly retained share with zero‑revenue cells during pause months
pie chart of devices
scatter of pixel loads
stacked bar of ad spend
Starter
Review how pauses affect denominators and cohort timelines.
Solid
Good job—refine your reactivation and billing logic.
Expert!
Expert handling of pause logic, reactivation, and bias controls.
