In a SWOT analysis, 'S' stands for ______.
Strategies
Sales
Strengths
Segments
Opportunities in SWOT refer to ______ factors.
Internal negative
External positive
Internal positive
External negative
Which quadrant of the TOWS matrix matches internal strengths with external threats?
SO strategies
WO strategies
ST strategies
WT strategies
Weaknesses are internal factors that are ______ to achieve objectives.
Neutral
Harmful
Helpful
Essential
A market gap for new product categories is an example of which SWOT element?
Strength
Opportunity
Weakness
Threat
TOWS analysis primarily focuses on generating ______.
Financial statements
Employee reviews
Product blueprints
Strategic options
Low brand awareness would be classified in SWOT as a ______.
Opportunity
Weakness
Threat
Strength
Regulatory changes making entry easier for competitors would be a ______.
Opportunity
Strength
Threat
Weakness
The SO quadrant in TOWS looks to use strengths to ______.
Fix weaknesses
Reduce costs
Seize opportunities
Counter threats
Conducting a SWOT is typically a precursor to creating which matrix?
Ansoff
BCG
GE–McKinsey
TOWS
Which of the following is an internal factor in SWOT?
New consumer trends
Competitor price cuts
Efficient supply chain
Exchange rate changes
Utilizing external opportunities to mitigate internal weaknesses creates ______ strategies.
SO
WT
ST
WO
The WT quadrant often leads to strategies of ______.
Market penetration
Diversification
Defensive minimization
Aggressive growth
Improving product reliability to address customer complaints is addressing a ______.
Opportunity
Weakness
Strength
Threat
Expanding manufacturing capacity to meet soaring demand leverages a strength to exploit an ______.
Risk
Opportunity
Weakness
Threat
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